2025 CBBA Strategy Conference Wrap-Up
The City of Blacktown Basketball Association (CBBA) proudly hosted its 2025 Strategy Conference at West HQ, marking a major step forward in sharing our long-term vision for basketball in the Blacktown region.
The event began with a warm welcome and opening remarks from CBBA’s Marketing and Communications Manager, Denise Flores, who outlined the purpose of the 2025 CBBA Conference — to connect our community, share our vision, and set a clear direction for the years ahead.
CBBA Chairman Peter Nordstrom provided a reflection on the history and growth of the Association — from a handful of domestic teams in our early days to now accomodating over 1,400 members, over 130 domestic teams per-season, a full representative offering across boys and girls, and all the off-court initiatives the Association is engaging in. Peter’s message reminded all attendees of just how far CBBA has come.
CBBA General Manager Lachlan Arford then presented CBBA’s 2025-2030 Strategic Plan, detailing our focus areas including:
Securing additional court space and maximising venue partnerships.
Strengthening domestic and representative player pathways.
Expanding opportunities for coaches, referees, and officials.
Solidifying inclusion and accessibility through programs like Assist All Hoops.
Building the infrastructure and commercial foundations for an NBL1 program.
The Q&A Panel
The Q&A Panel at the end of the event included:
🎤 Lachlan Arford – CBBA General Manager
🎤 Peter Nordstrom – CBBA Chairman
🎤 Maria Nordstrom – CEO of Basketball NSW
🎤 Brad Bunting – Mayor of Blacktown
🎤 Kouat Noi – Sydney Kings Player & CBBA Ambassador
Together, they discussed the role of community sport (specifically Basketball) in Western Sydney, the challenges ahead, and the responsibility CBBA holds as a leading sporting organisation in the region. The Q&A session was a perfect opportunity for our community to ask questions about the future of the Association.
Special Announcements - July 2025
Glory League: We’re in talks to install automated game filming across venues.
Stormy AI: CBBA is the first Sydney Metro association to launch a 24/7 AI chatbot for member support.
Mount Druitt competition expansion: Girls, women’s, and masters competitions coming this summer.
Wheelchair Sport NSW and KBS: Expansion from 2 to 4 courts by end of 2025.
Off-season Rep Program: Launching registrations in July 2025, in prep for 2026 trials.
Kouat Noi as CBBA’s first Official Ambassador, special advisor to the NBL1 Program (2027).
Thank You!
We’d like to extend our thanks to all who attended and continue to support CBBA’s mission. The Strategy Conference was not just about outlining a plan — it was a powerful reminder of the collective energy and plan driving our Association forward.
Special thank you to our special guests: Mayor of Blacktown City Council (Brad Bunting), Basketball NSW CEO (Maria Nordstrom), Kouat Noi (Sydney Kings star and CBBA Ambassador) and KBS General Manager (Deb Harding).
To explore CBBA’s strategic priorities, visit:
👉 https://www.blacktownbasketball.com/about-cbba
Together, we’re building something bigger than basketball. Reach out and get involved!
